NHT Blog

If you’re seeing that headline and already being turned off, let me reference a Billy Crystal/Meg Ryan exchange from the movie “When Harry Met Sally.”  After telling her “Somewhere between thirty seconds and all night, that’s your problem,” he hears her shoot back, “I don’t have a problem.”  And he confidently replies, “Yeah you do.”

I’m still out in Anaheim, California, having wrapped up yesterday what were four busy days at the annual NAMM Show out here.  There will end up being eight new episodes of my weekly “Now Hear This Entertainment” podcast from all the interviews that I did this past weekend.  In addition, there will also be a video made from the time spent at the massive event.

Sometimes on my weekly “Now Hear This Entertainment” podcast I’m heard talking to a guest who just released new music, yet I somewhat apologetically ask, “So, what’s next?”

It’s a combination of the “what have you done for me lately” mentality as well as where expectations have risen to in these content crazy times we’re in where people just assume that creators are working in their craft nonstop.

I realize that people could argue they don’t have the time to find out the name of an email recipient and thus are just going to blast out to some list instead, but let me tell you firsthand what a difference it makes when someone starts a message off by writing my name instead of just Dear Now Hear This (or “Hey team,” which is annoying).

I’m often heard telling people that (I’m proud of the fact that) I’ve delivered a new episode of my “Now Hear This Entertainment” podcast on-time, every week since February 2014.  That’s more than eight years now and 430 episodes so far.  But a similar streak, still active, is close behind that one.

It was one year ago last month that Now Hear This was promoting the latest single from recording artist client Natalie Duque.  She’d put out a song called “Imposter,” which is based on Imposter Syndrome and was timed for release then because of the lead up to May being Mental Health Awareness Month.

This week’s blog is a guest contribution, written by the guest from Episode 299 and Episode 30 of the weekly “Now Hear This Entertainment” podcast.  This is a firsthand testimony to what is often said on NHTE as well as in posts here in the weekly blog – that very, very few people in the music industry are doing just one thing.<

I’m in Las Vegas right now at the NAB Show. I also am already registered to attend Social Media Marketing World next March in San Diego.  I’ve written blogs on here before about the importance of professional development, so it’s important that I practice what I preach.

That being said, I was already planning to write about social media posting today, but a session I attended here yesterday reinforced it for me.

Last year around this time I posted a blog about not exaggerating when it comes to the size of your business, your company.  If you’re a solopreneur, I wrote, just admit and be proud of that.  But I’ve witnessed enough in the almost twelve months since then that I need to provide a sequel to that post.  The behaviors that I need to discourage this time around can only help you avoid someone coming away disappointed from what they expected.

It’s ironic that what I’m writing about this week is flaring up right as I’m in the middle of working with a recording artist client on getting some of her original music copyrighted.  I guess if nothing else it symbolizes how important it is in the music business to get that task taken care of.