Back when I used to work in public relations for a National Hockey League team, I was deeply entrenched in stats for the team and its players as well as coordinating with the NHL too. It bothered me, as a result, when a broadcaster voiced his displeasure with people who are so beholding to citing statistics.
A recording artist, for example, can put out a new release, and someone in the music business is still going to ask questions like, “How many others have you put out?” Or they’ll inquire as to how many live shows you do per month. They might also want to know the number of cuts that a songwriter has had.
The fact is that there is a place for statistics but moreover that those numbers can be very revealing.
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The day after tomorrow will mark the release of episode 587 of my weekly “Now Hear This Entertainment” podcast. While that isn’t a milestone number, I do have a second weekly podcast (episode 328 came out this morning) and have been contracted to do podcasts for others in the past. My career total is at 966 episodes hosted over my podcasting career. But most importantly, I’ve never missed a week once, dating back to my start in February 2014.
This entry that you’re reading today? I’ve been publishing a blog on this website every Monday since September 2014. Granted, sometimes it’s a guest contribution, but I’m always making sure that a new post goes up at the start of each week.
As the saying goes, you can set your watch by my delivery schedule. The day after tomorrow there will be an e-newsletter that hits subscribers’ inboxes, as is always the case every Wednesday. (Sign up for free here to receive that.)
Just last week I was a speaker in Miami Beach at the B2B Marketing Expo / The Business Show and made mention of consistency. I also did a video call with an attendee of last month’s Las Vegas Writers Conference that I spoke at as well. That individual wanted to talk about podcasting, and I stressed the importance of always delivering. In fact, I tell people that once you become a podcaster, you’re making a verbal contract with your audience. In the case of “Now Hear This Entertainment” it’s, ‘I will have a new interview for you every Wednesday.’
Think about if Jimmy Kimmel decided, “Eh, I’m getting a little burned out. I don’t want to do my show tonight.” Well guess what? Viewers across the country are counting on sitting down at night to watch “Jimmy Kimmel Live.” You have to show up when you say you’re going to.
When I go out and speak and I tell audiences that I post on the official Instagram account for the podcast seven days a week, they scratch their heads in wonderment, given that the show only comes out once a week. But guess what? Among other benefits, that consistency allows me to stay in front of people, so they remember about “Now Hear This Entertainment.”
As silly as it might sound, a case can be made that it’s no different than planning to pay your rent or mortgage on the first of every month. If you can be disciplined doing that, why can’t you be as regimented when it comes to doing what brings in the paycheck that allows you to make that housing payment each month?
A couple of months ago at our Florida Podcasters Association meeting, the speaker talked about her success on YouTube. At the end of the presentation someone asked her what’s the most important thing they could do to try to have some success on that platform. It was no surprise when the speaker simply said, “Be consistent.”
Why do you think athletes have a certain program they follow? The reps that they are used to translate to success on the field, on the court, on the ice, etc. In other words, consistency is obviously key in so many things that you do.
A friend of mine was north of ninety thousand followers on TikTok and when I asked her to tell me about how she had had so much success she said that she was posting three times a day on there. Yes, that can get challenging as it’s certainly a lot of content to have to come up with, but wouldn’t you be willing to put in the work if it meant you could have close to one hundred thousand followers?
What are you doing that is haphazard, meaning, unpredictable, and could benefit from a regular release schedule?
For more than twenty years I have been helping indie music artists, authors, actors, entrepreneurs, podcasters, filmmakers, small business owners, and more. What challenges are you having in your creator career that I can lend some insight to? Connect with me so you can take advantage of all my experience, and I can help and keep you moving forward.